Luxury lifestyle & amenity operations · Nationwide

The operator behind the finest amenities.

You build the clubhouse. We bring the director, the programs and the standard of a luxury resort — and run it, end to end, as if it were our own.

40+Partner communities
25+Years in luxury operations
6Divisions, one standard
The Standard

An operator, not a vendor.

A vendor sends staff. An operator takes responsibility — for the people, the programs, the calendar, the reporting and the way a resident feels walking into the club on a Tuesday afternoon.

I

Trained on site

Every director and attendant is hired, trained and led by PLAY my HOA, to one written standard, in your clubhouse — not from a call center.

II

Measured monthly

Participation, bookings, revenue and resident sentiment, reported to the board every month in a single document.

III

Accountable to you

One partner, one contract, one number to call. If something in the amenity program isn't right, it is ours to fix.

Property feature

Catalina Palmsat Sundance · Port St. Lucie, Florida

Club Catalina. Fifty-six thousand square feet, run end to end by PLAY my HOA for an Akel Homes community. Reaching for excellence, every day.

Chapter one

The community

A master-planned neighborhood built around a resort-calibre club — and a buyer who expects it to be run that way.

The community
Chapter two

The club

Resort pool, racquets, spa and cold plunge, card room, fitness, dining and event spaces under one roof.

Inside the club
Chapter three

Our stewardship

Lifestyle Director, Racquets & Bocce, Health & Wellness, Arts & Culture, front of house and reporting — all PLAY my HOA.

How we run it
For builders & developers

It's our pleasure to run your amenity operations.

From pre-construction through turnover and beyond, we design the programming, staff the club and run it to a standard your sales team can promise and your residents will feel.

  • Amenity planning while the clubhouse is still on paper
  • A lifestyle program your models can sell from day one
  • A single operator through turnover, so nothing is lost in the handoff
Build your blueprint
One company · six divisions

Everything your amenities need, under one roof.

Each division is a specialty. Together they run your amenities end to end, to one standard — so a community never coordinates a dozen vendors.

Wellness, racquets & performance

Play Active

Tennis, pickleball, bocce, yoga, Pilates and fitness, run as one wellness program with its own leagues, ladders and lessons.

Youth development & enrichment

Play Youth

Camps, after-school programs, junior racquets and swim: safe, structured, built for families who stay.

Aquatic safety, staffing & programming

Play Aquatics

Lifeguards, pool monitors, swim lessons and aqua fitness, managed to protect residents and reduce liability.

Amenity & lifestyle management

Play Operations

The Lifestyle Director and every department director — Racquets & Bocce, Health & Wellness, Arts & Culture — plus front desk, memberships, billing and reporting.

Amenity care & performance

Play Facilities

Har-Tru and court care, facility monitors, inspections and usage reporting, so every asset looks and performs its best.

Amenity strategy & advisory

Play Consulting

Feasibility, builder advisory and pre-construction planning for developers who want excellence from day one.

Ryan HarryFounder & CEO
Emily FigueroaDirector of Operations
Leadership
“A clubhouse is only an amenity when someone runs it beautifully. That is the whole business.”

Twenty-five years in luxury recreation, from private clubs to master-planned communities across Florida and beyond. We built PLAY my HOA to give builders and boards one operator who treats every community as its own.

Some of our partners

In the company of the best.

Akel HomesAffinity ManagementToll BrothersBrookfield ResidentialLennarFreehold CommunitiesDel Webb
See all partner communities
★★★★★
“The team is professional, attentive, and genuinely cares about every member. Everything feels thoughtfully organized.”
Recee Williams · Resident, Google review Read resident reviews
PMH

Begin with a conversation.

Thirty minutes, your amenities and your timeline. Ideally while the clubhouse is still on paper.