Home  /  The Standard

An operator, not a vendor.

We are your community's directors of health & wellness, racquets & bocce, and arts & culture — and we staff every lifestyle operation in the club, to one written standard.

Where the standard comes from

Twenty-five years of luxury operations, brought to the clubhouse.

PLAY my HOA was founded by Ryan Harry after more than two decades running operations in luxury hospitality. The habits came with him: the systems behind a service that looks effortless, the attention to what each guest actually needs, and the discipline of running something well every single day, not just on opening day.

That is what a community amenity deserves and almost never gets. It is the standard every PLAY my HOA director is hired to, trained to, and held to.

Ryan HarryFounder & CEO
Your directors

One company leads every part of club life.

We don't consult the people who run your amenities. We are the people who run them.

I
Director of

Health & Wellness

Fitness, personal training, yoga, Pilates, aqua fitness, and spa and wellness programming.

II
Director of

Racquets & Bocce

Tennis, pickleball and bocce: lessons, clinics, leagues, ladders, tournaments and court care.

III
Director of

Arts & Culture

Classes, clubs, lectures, socials, concerts and the community's signature events.

IV
Staffing for

All lifestyle operations

Racquets and bocce, spa and wellness, fitness center, aquatics and lifeguards, front desk and concierge, events and socials — with youth programming available where a community wants it.

The difference

A vendor sends staff. An operator takes responsibility.

A typical amenity vendor
PLAY my HOA
The team

Sends contract staff to cover shifts.

The team

Your Director of Health & Wellness, Director of Racquets & Bocce and Director of Arts & Culture — and the staff behind every lifestyle operation, from the courts to the spa to the front desk.

The calendar

Runs the classes it is asked to run.

The calendar

A year-round lifestyle calendar designed around your buyer, then filled.

The club

Leaves the front desk, bookings and billing to someone else.

The club

Front of house, reservations, memberships and billing, run as one experience.

The reporting

Sends an invoice.

The reporting

A monthly report to the board: participation, bookings, revenue and resident sentiment.

Accountability

A dozen vendors. A dozen contracts.

Accountability

One partner. One contract. One number to call.

The four parts of the standard

Written down. Trained in. Measured every month.

I · The people

We are your directors. And your whole lifestyle team.

PLAY my HOA serves as the community's Director of Health & Wellness, Director of Racquets & Bocce and Director of Arts & Culture, and provides the staffing for every lifestyle operation in the club. Everyone is hired, trained and led by us, to one written service standard.

  • Director of Health & Wellness
  • Director of Racquets & Bocce
  • Director of Arts & Culture
  • Staffing for all lifestyle operations: racquets and bocce, spa and wellness, fitness, aquatics, front desk and concierge, events — and youth programming where wanted
II · The programming

A calendar built for your buyer.

We design the lifestyle program around the people who actually live in the community — their ages, their interests, their week — and refresh it every season.

  • Leagues, ladders, clinics and private lessons
  • Wellness, fitness, yoga and aquatics
  • Socials, holiday events and arts & culture
  • Camps and youth programs for families
III · The experience

The club, run like a resort.

Front of house is where a community is judged. We run it the way a fine hotel runs its lobby: warm, prepared and consistent, on a Tuesday afternoon as much as on opening day.

  • Front desk, guest services and concierge
  • Reservations, courts and facility bookings
  • Memberships, billing and resident communication
  • Facility monitors, inspections and court care
Monthly board report
What the board receivesOne document, every month
  1. Participation by program and by division
  2. Bookings and court & facility utilization
  3. Program revenue
  4. Resident sentiment and reviews
  5. Staffing, training and certifications
  6. Facility notes and inspections
  7. Next month's calendar and upcoming events
IV · The reporting

Measured monthly. Reported to the board.

A board should never have to wonder what its amenities are doing. Every month you receive one clear report on how residents are using the club, what they think of it, and what comes next.

  • Delivered to the board and management company
  • Reviewed together on a regular cadence
  • Built into the operating agreement from day one
What residents can expect

The standard, as a resident feels it.

i.

A familiar face

A director and front-desk team who know residents by name.

ii.

Something every day

A full calendar, every week of the year, not just in season.

iii.

For every age and level

First lessons to competitive leagues, families to active adults.

iv.

Spaces that are ready

Courts, studios and pools prepared, inspected and cared for.

v.

One place to ask

A single point of contact, and an answer that follows through.

vi.

Evenings worth staying home for

Socials, concerts and celebrations that turn neighbors into a community.

How it works

From first conversation to a clubhouse that's never empty.

01

Discovery

Your amenities, your buyer, your timeline — ideally while the clubhouse is still on paper.

02

Blueprint

The programming plan, the staffing model and the budget, in one document for your partners.

03

Launch

We hire the director and open the calendar before the first resident moves in.

04

Operate

Every day, through turnover and beyond. You get a report, not a to-do list.

Leadership

The people who hold the standard.

PLAY my HOA is founder-led, and every community is run by people who answer to the founder directly.

Founder & CEO

Ryan Harry

Twenty-five years leading prestigious clubs and facilities around the world — including the International Tennis Hall of Fame — before founding PLAY my HOA on a simple belief: recreation, done right, is hospitality.

He began with a single community partnership and has grown the company to more than forty communities in eleven states, with one goal: to set the national standard for how communities play.

“A clubhouse is only an amenity when someone runs it beautifully.”
Director of Operations

Emily Figueroa

The operational backbone of PLAY my HOA. Emily runs the systems behind every community — staffing, onboarding, reporting and partner communication — so that what a board sees each month is the same thing a resident feels each day.

Meticulous, proactive and personally attentive to every partner, she is the reason the standard holds from the first community to the fortieth.

40+Communities served
11States
10,000+Active members
6Specialist divisions
PMH

One partner. One contract. One number to call.

If something in the amenity program isn't right, it is ours to fix. That is the whole standard in a sentence.

Ryan HarryFounder & CEO
Emily FigueroaDirector of Operations

561.849.4636